Enabling crypto donations for the British Red Cross
At the beginning of 2023, British Red Cross became the first major UK charity to accept crypto donations establishing itself as a market leader for UK crypto fundraising.
Since launch, it has raised hundreds of thousands of pounds for the organisation, yielded an impressive ROI of 0.75 and exceeded Pilot test fundraising targets by 278%.
Whilst working for British Red Cross, Celia scaled crypto from scratch, to a successful fundraising product. Celia led the end-to-end product development process, convincing stakeholders to embrace risk through the innovation process, delivering a new highward reward revenue stream.
British Red Cross crypto fundraising has been supported by Sandy Carter and Lady of Crypto/
The British Red Cross crypto fundraising campaign ‘Humanity HODLRs’ has also been recognised by the crypto industry - it was awarded ‘Best Donor Appeal’ by The Giving Block.